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Sports Technology (SportsTech) stories

Alteryx extends McLaren data deal into WEC Hypercar
Data Analytics

Alteryx extends McLaren data deal into WEC Hypercar

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026
Theia unveils AI bat tracking for 3D baseball swing analysis
Artificial Intelligence

Theia unveils AI bat tracking for 3D baseball swing analysis

Theia launches AI bat and body tracking that turns everyday baseball video into lab-grade 3D swing analysis, no sensors or wearables needed.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 10th Jan 2026
Track Titan raises USD $5m to power AI racing coaching
Gaming

Track Titan raises USD $5m to power AI racing coaching

London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.

By Kaleah Salmon • 5 min read • Thu, 18th Dec 2025
Ericsson & Spiideo launch mobile video for remote sports venues
Digital Entertainment

Ericsson & Spiideo launch mobile video for remote sports venues

Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.

By Melania Watson • 3 min read • Wed, 3rd Dec 2025
Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
PayPal partners with Liverpool FC to launch fan reward scheme
Payment Technologies

PayPal partners with Liverpool FC to launch fan reward scheme

PayPal becomes Liverpool FC's official digital payments partner, launching PayPal+ loyalty scheme for fans to earn rewards on matchday purchases.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
Hands-on Review: Zwift Ride
eSports

Hands-on Review: Zwift Ride

The Zwift Ride smart bike offers an immersive cycling experience with virtual racing and training for NZD $2,700 plus a $40 monthly subscription.

By Tom Richmond • 10 min read • Fri, 14th Nov 2025
Bitdefender expands cybersecurity partnership with Ferrari F1 team
Data Protection

Bitdefender expands cybersecurity partnership with Ferrari F1 team

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

CyberCX extends Australian Open cyber security deal
Firewalls

CyberCX extends Australian Open cyber security deal

CyberCX will stay on as the Australian Open's cyber security partner through 2026, as tennis ramps up defences against digital threats.

By Mark Tarre • 4 min read • Mon, 19th Jan 2026
CQUniversity & Cricket Australia trial AI for fielding
Digital Entertainment

CQUniversity & Cricket Australia trial AI for fielding

CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 16th Jan 2026
Antevia powers Bath Rugby with new private 5G network
Unified Communications

Antevia powers Bath Rugby with new private 5G network

Antevia's private 5G now underpins Bath Rugby's Recreation Ground, tackling match-day congestion and boosting operations and fan services.

By Catherine Knowles • 4 min read • Thu, 15th Jan 2026
Cricket Australia updates app with AI insights, analysis & history
Data Analytics

Cricket Australia updates app with AI insights, analysis & history

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

By Catherine Knowles • 4 min read • Fri, 19th Dec 2025
Solar streetlights with embedded AI offer greener data solution
Smart Cities

Solar streetlights with embedded AI offer greener data solution

UK company Conflow Power launches solar streetlights with embedded AI, cutting energy use and emissions linked to global AI data centres.

By Melania Watson • 3 min read • Mon, 24th Nov 2025
Tim Stollznow wins Pearcey award for MyVenue global success
Customer Experience

Tim Stollznow wins Pearcey award for MyVenue global success

Tim Stollznow wins the 2025 South Australian Pearcey Entrepreneur of the Year for leading MyVenue to global success in sports and entertainment POS software.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Snowflake partners with USA Bobsled/Skeleton for AI-powered edge
Data Analytics

Snowflake partners with USA Bobsled/Skeleton for AI-powered edge

Snowflake partners with USA Bobsled/Skeleton to use AI and data analytics, boosting athlete support and sled tech ahead of Milano Cortina 2026 Olympics.

By Sean Mitchell • 3 min read • Wed, 5th Nov 2025
EFM unveils iPhone 17 cases with D3O tech & sustainability focus
Clean technologies

EFM unveils iPhone 17 cases with D3O tech & sustainability focus

EFM launches iPhone 17 cases with D3O tech in Australia, blending top impact protection and 99% recycled materials for eco-conscious users.

By Kaleah Salmon • 4 min read • Fri, 24th Oct 2025
Netball Victoria wins award for analytics-led digital overhaul
Data Analytics

Netball Victoria wins award for analytics-led digital overhaul

Netball Victoria won the 2025 Qlik ANZ Digital Transformation Award for overhauling its data strategy, boosting insights for 119,000 participants across Victoria.

By Catherine Knowles • 4 min read • Fri, 17th Oct 2025
NBA China partners with Alibaba Cloud to enhance AI fan experience
Artificial Intelligence

NBA China partners with Alibaba Cloud to enhance AI fan experience

NBA China partners with Alibaba Cloud to enhance fan experiences using AI and cloud tech, debuting Real-Time 360 Replay at NBA China Games 2025.

By Kaleah Salmon • 3 min read • Thu, 16th Oct 2025