Distributors stories

Synthflow names Matt Alexander Vice President of Channel and Alliances to deepen partner ties and drive international AI growth.

Westcon-Comstor broadens AWS Marketplace programme with Cato Networks, aiming to help EMEA partners tap cloud budgets and speed SASE sales.

Syspro appoints Chief Revenue Officer Leanne Taylor as Chief Executive Officer in a planned handover, as Jaco Maritz moves to a board role.

Boots signs long-term deal with XPO to run East Midlands transport hubs, adding digital tracking and carbon monitoring to its network.

AI-driven botnets fuel eight million DDoS attacks in late 2025, as multi-vector assaults hit 30 Tbps and strain global critical services.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Distributors stockpile more inventory as a Phocas report warns planning gaps and data limits are raising costs and operational complexity.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.

RedCloud passes 100,000 users and deploys agentic AI across its trade platform after enabling over USD $6.91 billion in FMCG transactions.

ECI acquires Drypowder to embed AI-driven AR and digital payments into its ERP platforms for construction and building materials users.

Veeam taps seasoned sales and channel leader Piero Gallucci as Regional Vice President to drive UK and Ireland data resilience growth.

Bliss Direct lifts daily order capacity to 300 and cuts weekly peak sales admin by 25 hours after deploying Forterro's Orderwise ERP platform.

The UK's MWC 2026 pavilion will unite 60 organisations to spotlight 5G, 6G, IoT, satellite innovation and quantum-safe cybersecurity.

Exclusive Networks deepens its UK and Ireland portfolio by adding Extreme's AI-driven cloud networking platform to its cybersecurity-focused line-up.

Commvault names Dale Smith to steer North Europe channel strategy, boosting partner growth and cyber resilience across the wider region.

Spectralink's new S1000 DECT platform brings serverless, site-wide voice to frontline workers with direct Microsoft Teams integration.

Pax8 accelerates EMEA growth with thousands of new partners, AI agents and MIP services as it expands offices and training across Europe.

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

Spending on private LTE and 5G networks is forecast to hit USD $7.2 billion by 2028 as enterprises outpace growth in public mobile systems.

In 2026, IT channel partners will shift towards strategic advisory roles, guiding clients on AI adoption, integrated security, and OT compliance amid evolving demands.