The Ultimate Guide to Partner Programmes

2026 · Irish Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Irish Partner Programmes news
Analyst Insights
Boomi gains analyst praise across integration & AI
Gartner · Partner Programmes · SaaS
Today
AI PC adoption moves from pilots to workplace rollout
IDC · Partner Programmes · Digital Transformation
Yesterday
Rubrik launches Google Cloud tools for AI governance
Gartner · Partner Programmes · Storage
Last week
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
This month
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Expert columns
Turning security into a story: How managed service providers use reporting to drive retention and revenue
By Scott Jenkins of SonicWall
Last week
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
Last week
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
This month
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
This month
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Interviews
Exclusive: Google sees success with niche AI playbooks
Discussing Cloud Services
Last week
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Recent news
ServiceNow warns of Ireland's 284 million-hour service gap
About Helpdesk
This month
Two-in-five Irish workers say AI is essential at work
About IT services
Last month
Deloitte Ireland names partners in AI & cyber push
About Big Data
Last month
Auxilion invests EUR €1.5m to grow advisory services
About Cloud Services
Last month
Irish firms waste EUR €720 million on failed AI projects
About Business Intelligence
Last month
Qualcom invests EUR €500,000 in secure AI services
About Cloud Services
Last month
eir posts higher 2025 revenue as fibre, mobile grow
About Cloud Services
Last month
Expleo names Alan Gallagher to lead life sciences push
About Digitalisation
Last month
Auxilion names Eleanor Dempsey Advisory Services Chief
About Cloud Services
Last month
Irish firms say AI adoption hit by talent shortages
About Data Protection
Wed, 25th Feb 2026
Deloitte Ireland appoints Eoin Gilhooly for SAP delivery
About Public Sector
Wed, 4th Feb 2026
Milestone expands XProtect & Arcules with new tools
About Storage
Today
Sage buys Doyen AI to speed finance software rollout
About Software-as-a-Service
Today
Ricoh launches A3 monochrome printers with cloud tools
About Cloud Services
Today
AI response management lifts revenue, says Responsive
About Productivity
Today
Sage deepens AWS ties to push AI for smaller firms
About Productivity
Today
Industrial manufacturing tops Digitain cyber risk ranking
About Firewalls
Yesterday
Nuclear Institute launches careers conference in Manchester
About Careers
Yesterday
eCommerce AI spending rises as leaders fear readiness gap
About Data Protection
Yesterday
Backbase named Forrester leader & customer favourite
About Software-as-a-Service
Yesterday
Job moves
Climb names Mike Holt as Ireland Territory Manager
Move at EMEA
This month
Expleo names Alan Gallagher to lead life sciences push
Move at Cognizant
Last month
Auxilion names Eleanor Dempsey Advisory Services Chief
Move at IT Governance
Last month
Deloitte Ireland appoints Eoin Gilhooly for SAP delivery
Move at Deloitte
Wed, 4th Feb 2026
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