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Sports Technology (SportsTech) stories

Oracle extends AI-driven title deal with Red Bull Racing
Data Analytics

Oracle extends AI-driven title deal with Red Bull Racing

Oracle renews and deepens its title partnership with Red Bull Racing, putting AI at the heart of F1 strategy ahead of sweeping 2026 rules.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Feb 2026
Oracle Red Bull extends AI partnership ahead of 2026
Data Analytics

Oracle Red Bull extends AI partnership ahead of 2026

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Feb 2026
McLaren extends Dell tech deal to power F1 data push
Storage

McLaren extends Dell tech deal to power F1 data push

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026
Runna revamps beginner plans with flexible guidance
Health Technologies

Runna revamps beginner plans with flexible guidance

Running app Runna revamps beginner plans with flexible schedules and tailored guidance to keep new and returning runners on track.

By Sofiah Nichole Salivio • 3 min read • Sat, 14th Feb 2026
LIV Golf debuts AI 'Fan Caddie' second-screen companion
Semiconductors

LIV Golf debuts AI 'Fan Caddie' second-screen companion

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

By Kaleah Salmon • 4 min read • Thu, 12th Feb 2026
TCL unveils Milan showcase for Milano Cortina 2026
Digital Signage

TCL unveils Milan showcase for Milano Cortina 2026

TCL opens Edelweiss Land near Milan Central, showcasing tech and campaign as its Olympic partnership debuts at Milano Cortina 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026
Okta to secure PGA of America identity & AI rollout
Data Protection

Okta to secure PGA of America identity & AI rollout

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body's push into AI-driven digital services.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Alibaba Cloud brings AI replay tech to Milano 2026
Robotic Process Automation

Alibaba Cloud brings AI replay tech to Milano 2026

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
McLaren partners with Rubrik to secure racing data
Data Protection

McLaren partners with Rubrik to secure racing data

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 29th Jan 2026
Schneider Electric powers new McLaren Racing tie-up
Hyperscale

Schneider Electric powers new McLaren Racing tie-up

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

By Mark Tarre • 3 min read • Wed, 28th Jan 2026
Twilio, AEG sign fan engagement & data partnership
Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026
Ruckus Networks signs TGR Haas F1 as official partner
Network Infrastructure

Ruckus Networks signs TGR Haas F1 as official partner

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026

Stories from Other Regions

Sports Technology (SportsTech) stories

Atos completes first three-year UEFA IT support cycle
Network Infrastructure

Atos completes first three-year UEFA IT support cycle

Atos wraps up its first three-year spell as UEFA men's IT partner, capping the cycle with incident-free support for Futsal EURO 2026.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Emerge Digital extends Gloucester Rugby tech tie-up
Network Infrastructure

Emerge Digital extends Gloucester Rugby tech tie-up

Emerge Digital renews its Gloucester Rugby deal, taking naming rights at Kingsholm and adding AI fan photo tech to boost hospitality.

By Kaleah Salmon • 4 min read • Wed, 11th Feb 2026
Acronis extends Manchester City data protection deal
Virtualisation

Acronis extends Manchester City data protection deal

Acronis has renewed its partnership with Manchester City, extending its role safeguarding the club's expanding digital and data operations.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Artificial intelligence express entry underused as fans queue in heat
Data Protection

Artificial intelligence express entry underused as fans queue in heat

AI express lanes at the Australian Open went largely unused, leaving fans queuing for hours in near 40C heat despite record attendance.

By Kaleah Salmon • 4 min read • Wed, 4th Feb 2026
EE opens Lakeside store with AI safety appointments
Gaming

EE opens Lakeside store with AI safety appointments

EE has opened a new Lakeside Experience store, piloting 'Stay Safe with AI' sessions amid a GBP £3 million UK retail investment plan.

By Sofiah Nichole Salivio • 4 min read • Thu, 29th Jan 2026
Twilio, AEG expand fan tech deal across arena & LA Kings
Data Analytics

Twilio, AEG expand fan tech deal across arena & LA Kings

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026