The Ultimate Guide to Personalisation
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Irish Personalisation News
Regional stories with direct local relevance
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Rover's Phil Katz on trust signals in pet care
Rover says data, trust systems and AI tools are reshaping pet care marketplaces as owners seek more personalised services.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
5 mobile-first strategies to ensure contact data quality
The pros and cons of AI in content generation: all you need to know
Trust as a measurable asset for CMOs in the age of AI
Gender bias in AI - how to spot it, and how to prevent it
The future of marketing is built on open data infrastructure
Four women who are nailing loyalty with customer experience front and centre
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Google adds AI tools to Asset Studio for advertisers
Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.
Google adds Gemini-powered ads to AI search results
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
Altimetrik wins three ISG life sciences digital nods
The rankings bolster Altimetrik's push to win larger contracts from drugmakers as life sciences firms seek AI that improves regulated operations.
Canva launches Gemini app for branded design edits
Users can now turn Gemini-made images into editable Canva files, giving businesses a quicker way to apply brand rules and refine drafts.
Google unveils new AI tools across Workspace & Gemini
Users will be able to draft emails, edit images and summon an AI agent as Google broadens paid access across Workspace and Gemini.
Google unveils AI search & agent tools at I/O 2026
Search now blends text, images and files as Google rolls out a single AI experience and background agents to over 1 billion users.
Google unveils AI ad & commerce tools across Search
Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.
Optimizely says AI agent use jumps 42% as adoption grows
Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.
Apple names 36 finalists for Design Awards shortlist
The shortlist spotlights accessibility, mixed-reality and public-interest software that could gain more visibility on the App Store and beyond.
Google unveils Gemini AI push across Search & apps
Search users will get background AI agents and custom layouts as Google broadens Gemini across its apps, YouTube and Workspace.
Publicis to acquire LiveRamp for USD $2.167bn in cash
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
Agoda launches single checkout for hotels, flights
Travellers can now book hotels, flights and activities in one transaction, as online agencies race to keep customers on a single platform.
Klaviyo expands Anthropic link for marketing workflows
Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
Salsify launches SalsifyIQ an intelligence layer commerce
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
ICBA names six firms to ThinkTECH accelerator cohort
Community banks will test tools for fraud, payments and compliance as ICBA brings six firms into its eleventh ThinkTECH accelerator class.
Weverse deploys Google Cloud AI for global fan support
Fans in 245 countries and regions can now get round-the-clock help on tickets and merchandise as Weverse automates support with Google Cloud AI.
Twilio launches tools for human & AI conversations
Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.
Adobe completes Semrush deal to boost AI search tools
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
TravelOne launches behavioural intelligence tool for travel
Travel platforms could lift conversion and personalisation as TravelOne adds real-time behavioural signals to systems built on booking history.