WPP stories
Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.
The new beta portal broadens access to ChatGPT advertising and gives businesses more ways to track campaign performance without seeing user chats.
Agency leaders are being pushed to rethink billable-hour pricing as AI shortens production cycles and obscures how work is measured.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
Developers gain faster tools for speech, voice and image apps as Microsoft adds three in-house MAI models to Foundry and Copilot.
Weather-triggered ads helped Garnier lift sales 10% and win JCDecaux's 2025 Programmatic Campaign of the Year Award in Australia.
Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.
Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.
Anthropic will build a Claude-powered AI assistant for GOV.UK, piloting personalised support for job seekers and people returning to work.
Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Brands can refresh audience segments within 24 hours without moving raw first-party data, as advertisers face tighter privacy rules.
Google.org is investing over CAD $1.4 million in Kids Help Phone and Boys & Girls Clubs of Canada to bolster youth online safety programs.
THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.
AI-fuelled deepfake scams are surging in New Zealand, with losses topping NZD $5 million a quarter as fraudsters weaponise new tech.
Hotwire Global appoints Grant Toups as Global CEO from January 2026, advancing its AI-driven tech marketing and communications expertise.
