Marketing stories
Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.
Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.
Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
The restructure aims to speed Assured's global expansion by aligning product, alliances and marketing around rising demand for cyber resilience.
Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.
Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.
The Glasgow gifting platform plans to add 40 staff and open a Southeast Asia warehouse as it targets a bigger US market.
Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.
Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.
Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.
Only 12% of Australian operators say now is a good time to open a venue, as rising costs and weaker spend squeeze margins.
Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.
The new tool aims to help marketers track purchases across sites and apps, reducing attribution gaps as shoppers switch channels.
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Support for neurodiverse talent in ad tech is set to intensify as Different Minds prepares to launch with backing from three industry partners.
Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.
Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.
Shoppers are far more likely to click through to deals after work, with evening traffic also driving most mobile browsing, Hotukdeals said.
The new body gives Wellington's government-heavy digital ad market a formal voice in IAB New Zealand's national standards and privacy work.
