Marketing stories
Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.
The upgrade could shorten consultant onboarding for firms juggling multiple projects by putting scoping, hiring and tracking into one portal.
Workers using AI agents at work now have a vendor-neutral course to help them spot risks, manage oversight and distinguish them from chatbots.
The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.
Unauthorized sellers can capture most marketplace sales when they seize the Buy Box, leaving brands with lost revenue and weaker control.
Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.
Developers gain faster tools for speech, voice and image apps as Microsoft adds three in-house MAI models to Foundry and Copilot.
The deal gives OpenAI a direct line to builders and users of artificial intelligence, while TBPN keeps editorial independence for its show.
The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.
Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.
Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.
Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.
Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.
Enterprises using the platform will be able to test and monitor AI agents more closely as Sprinklr broadens automation across service, marketing and insights.
Rising replacement costs and harsh weather are pushing homeowners to shield costly outdoor settings before fading and damage set in.
A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.
Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.
Faster sites and steadier checkouts are helping Australian retailers reduce cart abandonment and cope with traffic spikes.
Unused subscriptions may be draining UK SME budgets by as much as GBP £10,000 a year as software sprawl and price rises bite.
The London agency is expanding after 50% growth in 2025, as Caroline Mercurio arrives from the US to oversee its first Chief Operating Officer role.
