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World Cup talk dominated by halftime show, not brands
Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • 2 days ago
Older consumers drive sustainability ad performance
Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • 2 days ago
Sprinklr launches LLM Insights to track AI brand visibility
Customer Experience

Sprinklr launches LLM Insights to track AI brand visibility

Brands risk being misdescribed in AI answers as generative search reshapes discovery, prompting Sprinklr to add monitoring inside Insights.

By Sofiah Nichole Salivio • 4 min read • Last week
Wassist raises USD $1.1 million for WhatsApp commerce
Customer Experience

Wassist raises USD $1.1 million for WhatsApp commerce

The London startup aims to help smaller retailers turn WhatsApp chats into sales as it begins growth with fresh pre-seed funding.

By Sofiah Nichole Salivio • 5 min read • Last week
Luma launches Ray3.2 with tighter AI video control
Gaming

Luma launches Ray3.2 with tighter AI video control

Studios and advertisers gain finer scene control as Luma opens its AI video model to APIs, keyframes and post-production formats.

By Sofiah Nichole Salivio • 3 min read • Last week

Stories from Other Regions

Marketing stories

The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Today
Marketers shift from AI experiment to implementation
Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Only 10% of Australian workers say AI runs core processes
Digital Transformation

Only 10% of Australian workers say AI runs core processes

Most firms are still trialling AI at the edges, leaving executives under pressure to prove productivity gains from technology spend.

By Mark Tarre • 5 min read • 2 days ago
Only 12% of UK eCommerce brands ready for AI checkout
Digital Transformation

Only 12% of UK eCommerce brands ready for AI checkout

Retailers risk losing sales to AI agents as most of the UK's biggest eCommerce brands lack the technical setup for autonomous checkout.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
Scaleup launches AUD $25m fourth media-for-equity fund
Fintech

Scaleup launches AUD $25m fourth media-for-equity fund

Australian consumer startups can now tap fresh advertising stock instead of cash, as Scaleup Mediafund deploys its fourth AUD $25 million vehicle.

By Mark Tarre • 3 min read • Last week
MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • Last week
New Zealand essential email open rates fall to 63.6%
Marketing Technologies

New Zealand essential email open rates fall to 63.6%

Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.

By Mark Tarre • 4 min read • Last week
UK businesses face £83,000 risk from AI search shift
Generative AI

UK businesses face £83,000 risk from AI search shift

More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.

By Mark Tarre • 4 min read • Last week
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • Last week
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • Last week
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • Last week
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • Last week