Market research stories - Page 2
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
AliExpress raises UK Brand+ price guarantee to £40
Last month
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martech
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commerce systems
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smart home
AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.
Generational divides shape how shoppers use green data
Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Qualtrics launches synthetic panels & hub to speed research
Last month
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data analytics
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digital transformation
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cx
Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.
PC shipments to plunge in 2026 on memory shortages
Last month
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semiconductors
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supply chain
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windows
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
AI productivity gains erased by document verification
Last month
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
Irish firms waste EUR €720 million on failed AI projects
Last month
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data protection
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data analytics
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digital transformation
Irish enterprises have squandered an estimated EUR €720 million on failed AI projects as poor strategy, bias and explainability woes derail plans.
Europe embraces AI but bristles at low‑quality content
Last month
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cx
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martech
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commerce systems
Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.
IDC says global server revenue hits USD $444.1 billion
Last month
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network infrastructure
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semiconductors
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hyperscale
IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.
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AI ambition outpaces readiness for smaller businesses
Last month
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
Virtana launches system-wide observability for AI chaos
Last month
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virtualisation
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devops
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hybrid cloud
Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.
Enterprises shun plug-and-play AI for tailored builds
Last month
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saas
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digital transformation
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partner programmes
Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.
Teradata adds agentic, multimodal AI to vector store
Last month
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hybrid cloud
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ai security
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aiops
Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.
Distributors emerge as digital force in cloud & AI
Last month
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data analytics
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digital transformation
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hyperscale
IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.
International Women's Day - women, confidence, and the credit gap
Last month
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fintech
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cx
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martech
Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.
Start training for a job that doesn't exist yet
Last month
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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
AI & hyperscale to more than double data centre spend
Last month
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firewalls
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network infrastructure
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hybrid cloud
AI and hyperscale build-outs will propel data centre networking spend from USD $55.64 billion in 2025 to USD $139.08 billion by 2031.
UK IT departments most confident on AI future-readiness
Sun, 15th Feb 2026
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saas
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digital transformation
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partner programmes
UK IT teams are Europe's most confident on AI and cybersecurity, yet a survey shows many still lag in turning that optimism into maturity.
Public safety LTE & 5G spend to top USD $6.3 billion
Wed, 28th Jan 2026
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uc
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smart cities
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digital entertainment
Global public safety LTE and 5G spending will climb from USD $5bn in 2025 to over USD $6.3bn annually by 2028, SNS Telecom & IT says.
Young UK adults warm to AI help with everyday finances
Thu, 15th Jan 2026
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fintech
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data privacy
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ai
Most UK adults aged 28-40 would trust AI to manage spare cash and bills, a survey finds, despite low confidence in their own finances.