Digital Out of Home (DOOH) Stories - Page 3

Global Stories

Digital Out of Home (DOOH) stories

Yahoo launches AI-powered ad solution with Innervate partnership

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

By Imee Dequito • 3 min read • Thu, 20th Jun 2024

Data Analytics

LUMOS & Doohly partner to revolutionise DOOH advertising

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

By Catherine Knowles • 3 min read • Thu, 6th Jun 2024

Network Infrastructure

Doohly appoints Adam Rowe to drive DOOH innovation & growth

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

By Imee Dequito • 3 min read • Thu, 30th May 2024

Marketing Technologies

Liam McCarten joins StackAdapt as VP of Sales for APAC

Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.

By Imee Dequito • 3 min read • Wed, 24th Jan 2024

Sales

Mad Mex boosts sales with pioneering real-time data campaign

Mad Mex's first-of-its-kind campaign, facilitated by Vistar Media and Hearts and Science in Australia and New Zealand, used near real-time store data to effectively boost footfall and sales.

By Kaleah Salmon • 3 min read • Tue, 16th Jan 2024

Unified Communications

Vistar Media announces leadership shake-up as global expansion continues

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

By Sean Mitchell • 3 min read • Wed, 29th Nov 2023

Marketing Technologies

VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

By Sean Mitchell • 3 min read • Mon, 16th Oct 2023

Partner Programmes

Vistar Media Announces Three Senior Promotions in APAC

Vistar Media announces senior promotions in APAC, highlighting Rebecca Pirrie's leadership as Group Sales Manager.

By Imee Dequito • 2 min read • Mon, 11th Sep 2023

Orchestration

VIOOH Announces New ANZ Hires

VIOOH expands its team in ANZ with new hires, including a Partnerships Director and Technical Solutions Manager in Sydney.

By Imee Dequito • 3 min read • Tue, 5th Sep 2023

Digital Signage

BroadSign Mobile used to bridge DOOH with smartphones in retail

BroadSign's Mobile offering is being used by Xprnc Media to engage with consumers, providing product information, coupons and discounts.

By Heather Wright • 2 min read • Tue, 19th Apr 2016

Digital Signage

Primesight converts to BroadSign; offers more accountability for clients

The UK's Primesight has is converting its displays to BroadSign as it seeks to provide a seamless DOOH experience and accountability, for clients.

By Heather Wright • 1 min read • Wed, 10th Feb 2016

Digital Signage

Burberry wraps up Dooh campaign with Dreamworks

Burberry has teamed up with Dreamworks' Nova to launch an interactive 3D campaign at Piccadilly Circus, allowing users to personalise scarves via their mobiles.

By Heather Wright • 2 min read • Fri, 18th Dec 2015

Stories from Other Regions

Digital Out of Home (DOOH) stories

Digitisation

Wildstone targets Australian $1.07 billion OOH market

Wildstone is set to break into Australia's $1.07 billion OOH advertising market, appointing industry veteran Noel Cook to lead the expansion drive.

By Shannon Williams • 3 min read • Thu, 30th May 2024

Digital Transformation

Finastra partners with UNITAS to boost digital transformation in South Korea

Finastra partners with South Korean risk and compliance firm UNITAS to drive digital transformation in local banking operations, tapping into UNITAS's expertise and Finastra's advanced treasury system.

By Kaleah Salmon • 3 min read • Wed, 28th Feb 2024

Platform-as-a-Service

PPDS partners Grassfish to deliver enhanced retail experiences

Grassfish's advanced in-store experience management (IXM) platform adds new capabilities and opportunities for PPDS' zero-power Philips Tableaux ePaper series.

By Gaurav Sharma • 3 min read • Fri, 18th Aug 2023

Digital Signage

Digital Caddies and Snapp Digital pair up for ad content in golf carts

Digital Caddies has formed a strategic alliance with Snapp Digital which will see real time advertising content served up on digital signage in golf c.

By Heather Wright • 2 min read • Tue, 1st Mar 2016