CPG stories
Enterprises adopting AI will get new tools to assess model behaviour as ITC Infotech adds LayerLens' Stratix platform to its testing suite.
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
DataIQ says six women feature in its North America top 10 for 2026 as data and AI chiefs shift from analytics to business decisions.
Distributors and brand managers could get stock, pricing and sales guidance from RedCloud’s tools, which are due in 2026.
The drinks group is rolling out ChatGPT Enterprise to 2,500 staff to sharpen forecasting, inventory and production as demand shifts overnight.
The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.
The suite is already running with customers in several markets, as Tredence and Google Cloud target enterprise AI projects stuck in pilot mode.
The funding will help speed the market research company’s US expansion after revenue there rose 350% and more brands signed up.
Business teams can now run product data tasks via chat, as the new interface aims to cut manual work and speed launches across retail channels.
Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.
It aims to cut admin time for reps by combining training, content, coaching and analytics in one system built for on-the-road selling.
The spending will add 60 jobs in regional Victoria and bolster local supply chains as Mars expands Australian pet food production by 2027.
The new tools aim to cut stockouts and excess inventory for FMCG distributors and brand managers across emerging markets, starting in 2026.
The deal could bring free public internet and a new revenue stream to Katsina, while shifting AI processing onto solar-powered street lamps.
The funding will help the Toronto food technology company expand manufacturing and bring its precision-fermented cheese to pizzerias and cafés.
The deal gives Mphasis a decision-intelligence platform aimed at helping clients improve pricing, forecasting and supply-chain choices with AI.
Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.
Nearly 400 industrial leaders gathered as manufacturers in Indonesia weighed AI, analytics and digital tools to tackle costs and complexity.
Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.
The funding will open new warehouses in Las Vegas and Chicago as the company pushes its marketplace model into more sales channels.
